In all areas of design, Freckle focuses on understanding key messages about a project, and then applying clarity, efficiency, and creativity to business initiatives.
To create successful designs, Freckle goes through a six step process of information gathering, organization and design.
1. Learning. Numerous fact-finding conversations are held with the client to devise an "information architecture" (or, user flow) that works. This is true for any type of design project.
2. Analysis. Research and planning are done. Content is divided into categories, which are applied to the project in a way that makes sense. On the web, categories of information become links and pages within the site. In wayfinding signage design, categories dictate the directory and location of directionals. In exhibit design, it's the flow of information the visitors experience as they move through the space.
3. Strategy. This strategy includes mission, vision, and business needs. Wireframes are created to present advice for initial programming and coordination of information.
4. Layouts, including colors and fonts, are then applied to the wireframes to reflect the personality of the project. This is the initial design phase, and typically incorporates a variety of schematics, as well as revision(s) of content.
5. Consensus is met between client and designer, where one design is selected and finalized. This phase is sometimes considered "design development", as the final design elements come together.
6. Production, or fabrication. Included in this phase is vendor selection and supervision of impementation and installation, if applicable. Samples are created, proofs are approved, and the final product is delivered.